Wednesday, May 6, 2020

Breast Cancer Disparities By Cory Short - 1886 Words

1 Breast Cancer Disparities By: Cory Short BIOL 486-01 Research Paper 12/15/2015 Introduction: Cancer is defined by the National Cancer Institute as the title given to a group of related diseases. All types of cancer are categorized by uncontrollable growth of cells that metastasize to surrounding tissues. Cancer can develop at almost any part of the human body and anyone can develop cancer, although risk typically increases with age because most cancers tend to require many years to develop. ?Typically, human cells tend to grow and divide and ultimately form new cells as the body needs them. When an organisms cells grow old or get damaged, the cells die, and new ones replace them. However when cancer develops, this orderly process gets reformatted. As cells increasingly get more irregular, old or damaged cells begin to survive when they should die, and new cells develop in the body when there is no need for them. These abnormal cells have the ability to divide without stopping and tend to result in growths called tumors?(cancer.gov). Cancerous tumors are defin ed as malignant meaning that they can spread to nearby tissues or metastasize to distant places in places within the body and form new cancerous tumors. There are over 100 forms of cancer and they are usually named after the organs or tissues where the cancers originate. Staging of cancer is used when describing the severity of a person?s cancer and is based upon the followingShow MoreRelatedBreast Cancer Disparities By Cory Short2629 Words   |  11 Pages9 Breast Cancer Disparities By: Cory Short BIOL 486-01 Research Paper 12/15/2015 Introduction: Cancer is defined by the National Cancer Institute as ?the title given to a group of related diseases. All types of cancer are categorized by uncontrollable growth of cells that metastasize to surrounding tissues.? Cancer can develop at almost any part of the human body and anyone can develop cancer, although risk typically increases with age because most cancers tend to require

Williams and Utilitarianism Free Essays

In his critique of Utilitarianism, Williams finds fault in the Utilitarian commitment to maximum utility in that it undermines the integrity of moral agents and denies people the projects and relationships they inherently value. Famously known as his â€Å"Integrity Objection†, this proposition is immediately very enticing in that it appeals to the idea of the invaluable and imperative nature of benevolence and compassion, versus the cold, impartial hand of Utilitarianism. That is not to say, however, that Utilitarians have been dealt a hefty criticism from which they have no defense. We will write a custom essay sample on Williams and Utilitarianism or any similar topic only for you Order Now While Williams may be correct in claiming that abandoning commitments or devaluing personal relationships may be counterintuitive, a Utilitarian could argue that his construction of â€Å"integrity† is equally counterintuitive in that it would require one to override their intrinsic pursuit of self- preservation. Additionally, if we were to presuppose Williams’ correctness, a Utilitarian could argue that the only plausible implementation of such a theory would mean valuing these emotional engagements above one’s own agency, a scenario even more demanding and sacrificial of one’s identity than the Utilitarian proposal. Williams directs this objection specifically toward Act-Utilitarianism, a branch of Utilitarian thought that deems the morally correct action as the one that produces the greatest amount of happiness for the greatest number of people. He claims that such a theory is incompatible with the aspect of human happiness that is found in the commitment to personal projects and relationships: â€Å"Utilitarianism would do well then to acknowledge the evident fact that among the things that make people happy is not only making other people happy, but being taken up or involved in any of a vast range of projects. 1 While Utilitarians actually need lower order projects comprised of relationships and commitments in order to validate their higher order projects, the lower order projects will always serve the concerns of the first order. In turn, Williams asserts that such a compromise of emotional engagements for maximum utility usurps one’s sense of self, consequently marring the distinct ion between one’s commitment and one’s identity: â€Å"(†¦ ) that criterion would eliminate any desire at all which was not blankly and in the most straightforward sense egoistic. Thus we should be reduced to frankly egoistic first-order projects, and- for all essential purposes- the one second-order utilitarian project of maximally satisfying first-order projects. †2Abandoning certain commitments for the sake of another project can be acceptable, but when forced to relinquish those which a person deeply values, Williams argues they are robbed of â€Å"a sense of one’s moral identity† or what he describes as one’s integrity. Williams offers us two scenarios to further exemplify his theory: â€Å"Jim†, who is told by the edicts of utilitarianism to murder one innocent Amazon Indian in order to prevent twenty more being murdered, and â€Å"George†, a chemist who is (also by the parameters of Utilitarianism) forced to take a job creating weapons of mass destruction, since the balance-sheet of utilities shows that if George refuses, a far younger, more zealous chemist will carry the project along even further and more efficiently than George. While these scenarios may seem like far-fetched constructions meant to reveal Utilitarianism pursuing the wrong choice, Williams conversely (perhaps begrudgingly) admits that these would be the â€Å"right† choices for the given circumstances. The true problem, he argues, is 1? CITATION? 112? 2? CITATION? 113? ? hat the emphasis should not simply be on the â€Å"rightness† of the action but the considerations involved in reaching that conclusion. This is a feature of Utilitarianism Williams claims â€Å"cuts out a consideration which for some others makes a difference to what they feel about such cases†. 3 He continues to explain that excluding such considerations denies our sense of personal accountability for our own actions and in turn â€Å"makes integrity as a value more or less intelligible†. In sum, if we were to reduce William’s entire integrity objection to its most salient points, they would be the following: the emotional commitments tha t are incompatible with the parameters of Act- Utilitarianism are not only impossible to abandon entirely but are an integral facet of human happiness, therefore creating a dilemma for the Utilitarian in that they must allow for it. The potential defense of a Utilitarian to Williams’ objection begins with the examination of his construction of integrity, which he seems to define as one’s â€Å"sense of self†. Looking simply at this definition alone, it could be said that subjectivity suggested with this variety of integrity incorrectly presupposes that a person’s sense of their identity is always correct. Utilitarianism could make a claim for the value in assessing reality with the sort of impartiality that Williams’ rejects, seeing as if one is not being appraised objectively, their sense of self is entirely contingent on their own conception. More importantly, and the crux of the Utilitarian defense, is that while Williams’ is correct in his claim that abandoning these emotional entanglements is counterintuitive, maintaining such commitments are at odds with the human desire for self-preservation, a 3? CITATION? p99? 4? CITATION? p99? ? conflict that Utilitarianism not only recognizes but Williams does not offer any viable solution for. Based on his examples and criticisms of Utilitarianism, it could be inferred that Williams assumes that we have a moral obligation to help others in a time of crisis, that one has an inherent responsibility to compassion and benevolence. This is clearly in conflict with the Utilitarian theory that one’s responsibility is to maximum utility, so even if the Utilitarian were to concede to Williams objection, it would be implausible to imagine a scenario in which the two could be regarded as being of equal value. In turn, the only option available to maintaining this ethos of selflessness would be to regard it as superior to maximum utility. This, a Utilitarian could argue, could prove to be extremely problematic. Firstly, it is extremely unrealistic to assume that people have the capacity to function entirely out of selflessness. Even though benevolence and emotional attachment can provide a certain level of happiness and fulfillment to a person, the expectation to unilaterally value the welfare of others over our own is not only implausible but ultimately self-defeating. Abandoning or betraying commitments in order to further advance a larger more important agenda certainly isn’t an idea particular to Utilitarianism. A quick browse of a history textbook would support that, by and large, humans are inherently self-serving and while one may commit to an act, cause or person, it does not necessarily mean that they themselves aren’t using such relationships for their own agency. Utilitarianism may require that a person abandon a particular commitment for the sake of the reater good, but it can certainly be said that in the absence of utilitarianism, the commitment could be abandoned anyway, except in this case it would be for a self-serving purpose. A Utilitarian could potentially argue that their moral theory simply recognizes and curbs the inwardly focused desires of mankind and attempts to redirect such motivation toward the greater good. One could argue that Williams’ is somewhat disillusioned with mankind as he makes sweeping id ealizations of the human psyche. Williams’ examples of â€Å"Jim† and â€Å"George† seem to both be contingent on the idea that what makes said examples disconcerting is premise that both men would be acting against their conscience, in turn making the assumption that all people have consciences that should be considered. Secondly, if one could clear the hurdle of the first argument, the actual implementation of such a theory is extremely difficult. Williams argues that Utilitarianism is far too demanding to be plausible but in fact, trading this impartiality for benevolence proves to be far more exhausting. Considering the world’s current state of affairs, there are always people in dire need of help, so one calls into question exactly what parameters would be set in place in order to orchestrate such a society. What would be the stipulations of a worthy recipient of another’s benevolence? If Williams was simply talking about people’s obligation to those close to them, valuing those relationships above maximum utility creates a bias that is even more incompatible with benevolence than Utilitarianism, which at least works in the interest of the entire population. A Utilitarian could also argue that it simply because they are outweighed by maximum utility does not mean that substantial relationships are not valued in Utilitarianism. While they are indeed lower order projects, a Utilitarian could make an argument that it is through maintaining such relationships that the value of one’s own welfare is realized and are only outweighed by serious interests of first order projects. The analyses above reflect the same conclusion. Williams’ objection brings to light shortcomings in Utilitarianism that are easily felt by those uncomfortable with the impartial and seemingly unfeeling Utilitarian mentality. However, the arguments put forth by Williams regarding the counterintuitive and overly demanding nature of impartiality neglect the similarly inherent and insatiable desire for self-preservation. How to cite Williams and Utilitarianism, Papers

Saturday, April 25, 2020

Philosophy of Education

A good teacher under the discipline of special education has implicit understanding of the needs of students with special challenges. Such a teacher will have a desire to go out of his or her way to reach out to every student within a class.Advertising We will write a custom report sample on Philosophy of Education specifically for you for only $16.05 $11/page Learn More As a teacher under the sub discipline of special education I play a leadership role in ensuring that my students are motivated and inspired to learn despite their circumstances. However, this cannot be achieved working alone. It requires a collaborative approach that involves teachers, students, caregivers, and the society at large. Schools form a system that contributes towards the existence of the greater society. Within this system, the teacher assumes the role of a leader to give direction and guidelines to students in addition to supporting the substance of a school. The leadership roles of teachers may either be formally or informally assigned. Nonetheless, teachers would still play the following leadership roles in their capacity as teachers: resource providers, instructional expert, curriculum consultant, classroom supporter, learning facilitator, and student adviser. The teacher as a leader is guided by the ethics of care and connectivity. Care and responsibility develops from an individual’s feeling of interconnectedness with others. It is contextual and arises from experience. It is on one hand characterized by nurturance and an emphasis of responsibility to others. On the other hand it is characterized by rationality that emphasizes on individual rights. Within the context of education, ethics of care has to be pursued by teachers and located within the framework of friendship. The friendship is further based on love and trust. The teacher as a leader is also based on the philosophical model of democracy and dialogue. The concept of dialogue has been described by philosophers as a true human feature. It is a prerequisite for working with each other in creating a cultural world.Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Without dialogue teachers and other stakeholder of a school can never work together for a common goal. This implies that as teachers become instructional specialists, curriculum specialists, classroom supporters, learning facilitators and mentors, they utilize the concepts of dialogue and democracy. Parents and guardians are an essential part of the learning process. They enable teacher to understand students and also assist teacher to implement curriculum. As a leader, the teacher has to therefore build relationships with caregivers and involve them in the growth of their children. This is a critical aspect of special education where the input of the caregivers is highly appreciated for proper development of these chil dren with special needs. I therefore see myself as a leader within the school setting on a mission to ensure that my students are successful in their quest for education through building effective relationships with students, colleagues, and caregivers. My goal is to gain more knowledge and skills in the process of learning in addition to igniting the passion for knowledge within my students. In teaching under special education, I have to take into account the special needs of my students as I impact knowledge in them. These children have special challenges towards learning including physical, emotional, behavioral, and communication challenges. Being sensitive to the needs of others, I strive to ensure that these children are not left out because of their state. References Blase, J., Blase, J. (2006). Teachers bringing out the best in teachers: A guide to peer consultation for administrators and teachers. Thousand Oaks, California: Corwin Press. Killion, J. (2001). What works in e lementary schools: Results-based staff development. Oxford, Ohio: National Staff Development Council. Larner, M. (2004). Pathways: Charting a course for professional learning. Portsmouth, New Hampshire: Heinemann.Advertising We will write a custom report sample on Philosophy of Education specifically for you for only $16.05 $11/page Learn More This report on Philosophy of Education was written and submitted by user Mar1am to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, March 18, 2020

The Best Doughnuts in Manila Essays

The Best Doughnuts in Manila Essays The Best Doughnuts in Manila Essay The Best Doughnuts in Manila Essay We choosed J. Co because it was one of the fastest growing doughnut store here in Manila. According to Saco (2013) J. Co came here in the Philippines on March 16, 2012, that is almost a year and a half and it has gathered the attention of the consumers and I think thats the greatest achievement the we have achieved. It is truly amazing that they had achieved a lot in that short-period of time thats why we had chosen it. J. Co was originally from Jakarta, Indonesia it was built by Johnny Andrean, a hairstylist and a businessman. J. Co means Johnny and company ecause he has lots of businesses in Indonesia. We can say that J. Co is a successful business because a lot of people wait in line Just to get some their doughnuts and it was featured many times on televisions. Saco also added that the looks of their doughnuts have played a role on attracting their target market. We also know that Andrean is a hairstylist so almost all of the doughnuts they sell are appealing to the eyes and have a class. Their doughnuts are also hand-made and the materials that they use goes to a quality test to give the consumer a unique taste. We can see these n their best-selling doughnut Alcapone, it was named before the most-wanted gangster in America, it is a ring donut with chocolate garnished with almonds. The other factor that makes them different from other doughnut businesses is that if you buy 2 dozens you can actually save than buying their 1 dozen or only 1 donut. Plus, the name of their business contributes in attracting their business target because they have received different praises from their customers giving them the identity and popularity that they now have. Those people who doesnt know what brand of oughnut to buy will refer or asks to those who frequently buys doughnuts or search the web for answers so the brand name does play a great role. J. Co doughnuts also maintain the quality of their doughnuts, specially their best-selling, and often create new flavors of doughnuts giving their customers a wide-variety of flavors. Although J. Co admits that they need to establish more branches to solve the problems of long waiting lines, they explained that everyone of their doughnuts is handmade by their bakers so it takes more time to create a perfect doughnut for the customer. J. Co will open more branches in luzon, visayas and mindanao because they are struck by the demand of people who wants their products. For those who buys and loves doughnuts should watch out for J. Co because they are improving the services that they are giving through opening more branches here in the Philippines, maintaining the quality of their doughnuts Just like how their customers like it by making doughnuts handmade and with precision but with a much more affordable prices. The Best Doughnuts in Manila By Janielle-Madlansacay

Monday, March 2, 2020

Customer Journey Mapping How to Create One the Best Way (Template)

Customer Journey Mapping How to Create One the Best Way (Template) As a marketer, it would be helpful to be inside the heads of our customers for a little bit. Wouldn’t it be nice to know the answers to questions like: What are they feeling and thinking when they first start to search for a solution to their problem? What caused them to quit looking at a certain product before they purchased? What led them to choose one solution over another? While you can’t read minds, you can answer the questions above. Once you have that information you can create the right messages to send at the best time to capture your customer’s attention and encourage them to buy. How can you do all of this? With a customer journey map. Customer journey maps are detailed frameworks that give everyone (not just your marketing team) the information they need to put your customer at the forefront of what you do. In this post, we’ll walk you through how to gather the data you need. You’ll be able to see how your customers are moving while they shop for a product and how they feel about their experience. You’ll also be able to map high points and low points to see what portions of their journey are going well and ways your company can improve their overall shopping experience. At the end of this post, you’ll have a detailed journey map that will help guide your entire company to create the right content and experiences that leaves your customers loving your brand and coming back for more. How to Make an Effective Customer Journey Map The Best Way via @Download Your Free Customer Journey Mapping Template Before you continue reading download your customer journey mapping template. This spreadsheet will help you sort and organize the data that you’ve gathered about their experiences searching for a product. From there you can easily spot gaps in their experiences that your company can fill with the right information and attract the right customers to increase your conversions.Get Your Free Customer Journey Mapping Template Bundle via @What Is Customer Journey Mapping? Customer journey mapping is: An exercise that allows a brand to understand and improve a customer’s experience when they attempt to shop for their product. It tells the story of a person’s experience when they first start shopping for a product and continues through to the process of them purchasing a solution. What is customer journey mapping, and why do marketers need to understand it?6 Customer Journey Map Examples Each customer journey map is different depending on the organization or industry that creates it. Look at these seven industries and businesses and notice how different their maps are. Health Insurance Industry This health insurance customer journey map from Heart of the Customer  integrates goals that their customer wants to achieve during their shopping process. Preact Preact follows a more traditional path  for creating a customer journey map. Instead of focusing on a variety of different emotions, Preact focus on the frustrations their customers feel during their shopping experience. Online Travel Company This online travel company customer journey  is unique in the fact that it has broken down it’s stages into multiple parts instead of the standard four. Starbucks Starbucks’ customer journey map  follows a timeline style layout more than others. B2B Customer Journey This B2B customer journey map  is laid out like a designed infographic rather than a traditional customer journey map. Yahoo Yahoo’s customer journey map  is structured more like a flow chart, making it easy to track customer progress. Recommended Reading: How to Map Content to the Marketing Funnel to Boost Conversions By 69.77% 11 Steps To Properly Map Your Customer Journey The following eleven steps will help you gather the data you need to create a customer journey map that summarizes their experiences shopping for a product. Each phase of your map will follow the marketing funnel and help guide you in creating the right message at the right time to encourage conversions. As a quick review, the stages in your map (and your marketing funnel) are: Discovery:  Your customers are just beginning to understand what your brand is about. They are experiencing some pain point in their life, and they aren’t sure how to fix it. Consideration:  They are now aware that there are solutions to the problem they are facing and that your brand offers one. What they don’t know is that your brand provides the best solution to their problems. Purchase:  They know about your solution and think you are the best option, but they need one last little shove over the line to buy your product. Retention: Your product has been bought by your customer, and you give them additional information to ensure they continue to love their products. Here are the 11 steps you’ll need to take to complete your map: Here's how to create a customer journey map in 11 steps via @Step One: Gather Any Existing Data On Your Audience The ultimate goal for you is to attract customers like your existing best customers.Therefore the first step is to gather any existing data the organization has on your target market. This is important because existing data can give you the information you need for who you have been or are currently targeting. By knowing who you’re targeting you’ll be able to learn more about their personality and how they handle their shopping experience. However, if your target audience has changed, you need to be able to see if any of the old information you have is useful. Look for old audience personas, surveys, or collections of data that may have been gathered. You may need to check in with upper management to find where that data has been stored. As you read through old data answer the following: Does the persona here still reflect our current potential buyer? Is our product or service still helping solve the problems these people were experiencing? When was the data collected? Action Items: Talk to upper management and find places where older audience data and personas may be stored. Look through data to see if it still applies to the customers you want to focus on now. Keep what is applicable and file away the rest. Step Two: Gather Data From Your Website And Social Media Once you have gone through research that has already been collected by your organization, you can move on to gathering data from your website and your social media channels to see the types of people you are attracting to your website. Your website analytics can give you information about where your audience is coming from and what kind of roadblocks they are running into while they search for information on your site. Your social media can show you more about who is following your organization and who is interested in your product. Collecting Website Data Using Google Analytics, you can collect data points on: Age Gender Location Interests Language And even the device that they’re browsing your website from. To access this information go to Audience Overview: As you pull your data look for trends and patterns that may indicate that people belonging to a particular age group, job category, or location are consistently visiting your site. Another section of your Google Analytics that will provide useful information for your customer journey map is your User Flows. This section of your analytics will show you the first and second touchpoints that your users are reaching when they first enter your site. You can access this data by going to Audience User Flow. This information can be vital to show you where users are getting hung up and exiting your site. By locating those hang-ups and finding what information you need to include, you can patch the leak and potentially raise conversions. Now each of your social media channels will gather its internal demographics that you can collect and record. Here is where to find that information on every social media channel. Facebook Twitter Instagram Pinterest LinkedIn On each channel that your organization is active on, pull the demographic data and see where the data from your Google Analytics and the data from your social media pages overlap. Action Items: Run a Google Analytics audience report for the past six months. Note demographic data in a separate data sheet. Run a User Flow for the past six months. Note which paths your audience is taking and where they are dropping off and leaving your website. Record those flows. Gather demographic data from your social media sites and record them. Look for trends and overlapping patterns. Step Three: Talk To Co-Workers In Customer-Facing Operations You have a lot of data on your hands by now, but you’re not done yet. Creating a customer journey map means that you need to know every detail about your customer’s experience to tell their story accurately. Next, you need to talk with co-workers who interact with your customers daily. Why would something like this be relevant? Because your co-workers in these roles are in front of your audience all the time. They are the first ones to hear when something has gone well or when something is a disaster. They hear about their shopping experience first hand. Start with the following questions to help gather qualitative data on your audience: What are common problems that our customers experience? What experiences have impressed our customers? What roadblocks have our customers ran into in the past? What questions come up as they search for a solution to their problem? What feelings have they experienced as they search for a product? Remember, that this is an initial list and you can always expand or change questions based on the information you need to gather about their experiences. Action Items: Create the questions you’d like your co-workers to answer. Set up brief 15-minute interviews. Send them the questions in advance. Chat and record answers. Look for recurring patterns. Step Four: Set Up In Person Interviews It’s easy to send out a survey and have your target audience respond to questions. However, are your customers going to divulge their shopping experiences with you over a survey? Probably not. Which is why taking the time to sit down with your customers one on one is so important. You’re more likely to get the honest, in-depth answers that can help you shape the story of your customer’s journey. What questions should you include in those interviews to get the answers you’re looking for? Start with these: What was your first thought when you realized you needed [Product]? If you didn’t buy [Product] what made you decide to seek another solution? What problem did you hope this product would solve? What information did you have trouble finding? How easy was it for you to find options? What would have made your purchase process easier? What would have made your shopping experience easier? Set up five to ten interviews and remember, your meeting should be a conversation, not a dull question and answer session. Action Items: Create your interview questions. Choose 10 to 15 customers you believe would be good interview candidates. Confirm five to ten interviews. Send your interview questions in advance. Attend the interview with a recording device (it’s easier than trying to take notes). Transcribe your interview and look for data or patterns. Step Five: Create A Survey To Gather Qualitative And Quantitative Data The last data gathering step in this process is creating a survey to send to customers. You can’t be everywhere at once and talking to five to ten customers alone won’t give you enough data to accurately recreate their shopping experiences. How can you ensure you’ll get the answers you need? Try adding these questions: Qualitative Questions: What is it like using [Product]? What was your experience with buying [product]? What information could have been that would have made your purchasing process easier? What would make you reconsider buying a product? What has your shopping experience been like? Quantitative Questions: How likely are you to purchase [Product] again? How did you hear about [Product]? How frequently do you use [Product]? What gender do you identify as? What nationality are you? Once you have your questions figured out, you can upload them to tools like  Survey Monkey, Google Forms  or Polldaddy. After that share your survey link with your customers via email or social media. Set a goal for the number of responses you want to get. Action Items: Create your questions. Run your questions by co-workers. Upload your questions into a survey tool. Share the link via email or social media. Set a time frame to establish how long you'll collect answers. Record your data and look for patterns. Step Six: Use Your Data To Build An Update Audience Persona Now you need to sort through the data you collected to create your audience persona. What is an audience persona? At we define them as: Your marketing persona is a document that details your target audience’s who, what, when, where, and why, in addition to understanding general demographic information such as gender, job title, job function, business size, team size, needs, pain points, and challenges. As you go through your data, look for recurring themes, like a typical job type, age range, location, etc. Note which qualities are overlapping and add them to your audience persona. You should also look for overlapping interests and common problems that your target audience is experiencing that would cause them to need your product. Use the following template to help get your persona started: {Insert your company} creates content to attract {insert target audience} so they can {insert desired outcome} better. Action Items: Gather all of your data into one document. Highlight recurring trends and qualities. Use the template to start formatting your persona. Add in frequent problems your audience’s experiences that would cause them to want to buy your product. Step Seven: Map Out The Discovery Phase Of Your Customer Journey Map Now that you have your audience persona and your customer data you can begin to develop your customer journey map. The first phase is centered around discovery. This phase of your map should include: The reason they are searching for a product. Their motivation for wanting to buy a product. How they are getting their information. The actions they take. The initial touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. So how does this look in practice? Let’s say that you wanted to create a customer journey map for online clothing subscription boxes. Our persona, Lisa is a 25-year-old marketing manager, who has an upcoming wedding. What is Lisa’s story? You can also pull out the customer journey mapping template that you downloaded earlier and see how to fill it in. The Reason They Are Buying A Product First, establish the reason behind why someone wants to buy a product. They are searching for a solution to the problem they are experiencing and can no longer fix it themselves. In the case of our example, a reason could be that Lisa has a wedding coming up and she doesn’t have enough time to go to the mall and shop for an outfit. Record the reason why your customers would be interested in your product in your template: The Motivation Behind Buying A Product There is always a reason for buying a product. In this case, Lisa needs an outfit for the wedding. However, there is also a motivating factor which in the case of our clothing example could be that Lisa wants an outfit that will make her stand out and look good at this wedding. In your template, motivations can go into one section: How Are They Getting Their Information Depending on your customers, they may prefer to get their information in different ways. This could be through newspapers, advertisements, blogs, social media, etc. You need to identify how they prefer to get their information in this phase of their journey. In this case, because Lisa doesn’t have time to go to the mall she’ll be getting her information from the websites of clothing stores she visits. Record how they are getting their information in your template: The Actions They Take Next, is outlining the actions they’ll take to get the information they need. What does your customer need to do to find the solution they are looking for? Lisa decides that going to the mall is too much work. Then again so is online shopping, she doesn’t have time to scroll, through every website to find the right dress. So she types â€Å"personal shopper† into Google and sees an ad for a clothing subscription company. Lisa decides to click on the ad which takes her to the website. List all the actions that your customer could take in your template: What Are The Initial Touchpoints A Customer Has With Your Company? Your initial touchpoints in a customer journey map revolve around the first time they interact with an organization that sells the product or service they are looking for. (Remember this is a generalized experience, not just the experience they have with your brand.) In Lisa’s case her initial touchpoints will be: She sees the ad in her Google results. She clicks on the ad. She sees the homepage (or landing page) for the first time. List out your customer’s touchpoints in your template. Document How Your Customer Is Feeling Part of telling your story involves explaining how your customer feels. You can’t leave out that kind of information because how the customer feels affects their entire experience. And it doesn’t begin once they click an ad and learn about your organization. This starts before they even begin to search for your product. In Lisa’s case, she was feeling stressed because she needed a great outfit for an upcoming wedding and was worried she didn’t have enough time to shop. She thought about online shopping, but that just made her frustrated because she didn’t have time to scroll through pages of dresses. But, she feels defeated because she doesn’t have a choice. She starts her search and becomes intrigued with an ad that talks about someone who could do her shopping for her. Record those emotional highs and lows in your template: Their Experience Thus Far Next, you need to document their experience. How are things going? For Lisa, it’s going pretty well; there’s a chance that someone will do all of the shopping for her! The Pain Points They’re Having At this point, you need to address any pain points that your potential customer may be having. Lisa’s pain points revolve around the fact that: She has a wedding that she doesn’t have time to shop for. She has to resort to online shopping, but she hates scrolling through page after page of dresses. What Questions Do They Currently Have You need to identify any questions they might have at this phase in their journey. Why? Because by anticipating questions that occur during their shopping experience, your organization can be proactive and already have them answered. For Lisa the following questions might come up in this phase of her journey: Is there a better way to shop online? Can someone do this for me? What is this site? What Recommendations Do You Have? Now that the discovery phase of this customer journey map is over you can list any recommendations that would help improve the shopping experience for your potential customers. For this example, we might suggest adding additional ad copy that explains how a clothing subscription box can do all of the shopping for their customers. So what does this look like formatted into an actual map? Something like this: Step Eight: Map Out The Consideration Phase Of Your Customer Journey. Now that your potential customers know that your product exists they are going to start to consider if they want to buy your product. You’ll need to outline the following information in your template: Their motivation for wanting to learn more about a product. The actions they take. The touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. Remember to include your answers in your spreadsheet under the Consideration column. What Is Motivating Them To Learn More About Your Product At this point, your customer knows you might have the solution to their problem. You need to identify what message they need to hear that would entice them learn more. If we go back to our example, Lisa’s motivation to learn more would be to see if someone really would do her clothes shopping for her. What Actions Do They Take You’ve got your customer hooked in and motivated to learn more. Identify what actions they will take to do this. For example, those actions could look like this. She clicks the about us page and sees that it’s a personalized box of clothing delivered straight to her door. She reads more about how the process works and learns that she needs to take a quiz before they send her clothes. She clicks the quiz and sees she needs to create an account to continue. She creates an account and starts the quiz. After about 20 questions, she realizes it’s extensive. She sees that the company needs her measurements and has to google what size she is. She is asked about her price range and is curious about how cheap the cheapest option is. She leaves the quiz and searches online for reviews. She finds a few blogs that have positive reviews about the boxes. From the reviews, she sees that the clothes are spendy, but she can swing it. She wants to continue the quiz again. She can’t find the quiz. She looks in the help docs to find where the quiz is. She continues the quiz. She asked how often she wants a box delivered, so she leaves the page to see if she can do the box once. She scrolls through four help documents before seeing that she can schedule a one time box. Now she has to deal with the hassle of finding the quiz again. She is warned about a service fee. She wants to find what the service fee is for. She can’t find anything on the website, so she goes back to the reviews. She finds out what the service fee is. She finishes the quiz and is asked for payment. That list is extensive. However, when it comes to mapping out your customer journey, you need to lay out every possible action they could take while they are shopping. The Touchpoints Your Potential Customers Have At this phase in your customer’s journey, they are going to have multiple touchpoints with an organization. It’s up to you to list out point they could come into contact with. For our example, that list could be: The homepage The account creation page Their â€Å"my account† page The quiz they take The help center The frequently asked questions page Articles that review the products a customer is looking for. How Are They Feeling? For each action that your customer takes they’re probably experiencing some emotional shift. For example: Lisa is excited because she learns that someone can do her shopping for her. However, after finding out she needs to create an account to take the quiz, she’s a little annoyed but optimistic. She becomes frustrated with how long the quiz is. Then she’s confused because she doesn’t know her measurements. Now she’s a little nervous because how expensive are these clothes? She’s on a budget after all. After a few reviews, she’s confident she can afford a box. And now she’s flustered again because she can’t find the quiz and will be angry if she has to fill out all those questions again. She’s hesitant now because she only wants to order the box once to try it. So she goes back to the review to see if they said anything about only ordering a box once. She’s happy again because she can schedule one box. After the service fee is introduced, she’s annoyed because now they want her to spend more money? Now, she’s angry because she can’t find out what the service fee is for and has to go back to the reviews again. Once she’s read a little more, she sees it can be applied towards her total. She’s relieved that she’s finally finished the quiz and is brought to the payment screen. What Is Their Experience? Documenting your customer’s experience during this phase is essential because it can show you the gaps you need to fill. Filling those gaps allows you get ahead of a problem before it begins. In our example, you can see that Lisa had to spend a lot of time going off the website to find the information she was looking for. Not to mention she was already caught off guard by how long the quiz was and frustrated when she couldn’t find it again right away. What Pain Points Are They Having? It’s important to identify pain points in the consideration phase of your customer journey because these are incidences that could potentially cause your customers to choose one business over another. If you can eliminate those pain points for them why wouldn’t they choose you? In Lisa’s case, had the information she was looking for been easily found on the website, she may not have gotten so frustrated trying to get answers. What Questions Do They Have? In the consideration phase knowing the questions that your customers will have when learning about your product will save you time in the long run. Why? Because you can anticipate those questions and have them answered before they even come up. Some questions that might come up in our example are: How many boxes can I order? Do I have to order more than one box? How much is the service fee and what is it for? What are my actual measurements? How can I find the quiz again if I left it in progress? How long is this quiz? Remember to include recommendations for changes your company can make to improve your customer’s experience. In this case, you could suggest a widget that contains answers to frequently asked questions. Here is what the consideration phase of your customer journey looks like mapped out. Step Nine: Map Out The Purchase Phase Of Your Customer Journey The next part of your customer journey involves making a purchase (hopefully from you). Tracking their journey through this process is crucial because you want their experience to be as hassle-free as possible. Here’s what you’ll need to outline in your template: Their motivation for buying a product. The actions they take. The touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. The Motivation To Buy A Product What caused your customer to take the plunge and buy a product? Was there a specific benefit that one choice provided over another? You need to identify what that final push was and see if you can create something better to compete with it. In our example, we could say that Lisa was motivated to choose Company A over Company B because they offered a free box for every five purchased. Recommended Reading: Why Should Startups Always Follow the Customer? The Actions They Take Now it may seem simple to track the actions they take during the purchase phase. They give their payment information, and they’re done. However, you want to ensure that this process is as smooth as possible, so they don’t leave the transaction halfway through. In our example, Lisa would take the following actions: Continue to the pricing page. Fill out her billing and shipping address. Enter her credit card information. Confirm the purchase. Receive an instant email with the estimated delivery time and tracking information. The Touchpoints They Have With The Company At this point, all the of the touchpoints are centered around one specific company. If you’re in the process of buying something it usually involves a touchpoint or two like: Proceeding to the billing page. Receiving an email with the invoice. Seeing the link to FAQ pages around product shipment. Their Experience Tracking how this process goes for your customers can let you see snags and get in front of them to make sure you don’t miss out. If other brands are missing out on customers, what is it about their process that is turning people away? How can you avoid that? In Lisa’s case, her experience was smooth because the website had code built in that automatically filled in her billing, shipping and payment information. If other brands are missing out on customers, what is it about their process that is turning people...The Pain Points They’re Experiencing At this phase in your customer’s journey, you need to make sure all the kinks are smoothed out. Does this process smoothly flow from point A to point B? If it doesn’t what can you do to make it easier? In our example, Lisa didn’t have too many problems in this step because the company she chose automatically filled in her forms, saving her time. Recommended Reading: How to Create Opt-In Forms: 5 Ways to Convert Traffic What Questions Do They Have? Once your customer is ready to convert, you should have all of their questions answered right? Wrong. They need to know when they’re getting their product and what to expect when it gets here. What if something goes wrong? How long do they have to return it? Anticipate those questions in advance and call them out in the purchasing process, so people don’t have to wonder. How do you know what questions they might have? By going through your customer interviews! Some example questions Lisa might have are: When will my box get here? Is shipping free? What if I don’t like what’s in the box? How do I pay for the items I like? How long do I have to return the items? Record your questions and your recommendations for improvement in your template. Your fully mapped out purchase phase should look like this. Step Ten: Map Out The Retention Phase Of Your Customer Journey The last phase of your journey is retention. This is how you create loyal customers and keep them coming back to buy your product. At this point, your customer has purchased your product, but you want to follow up to make sure their experience was as memorable as possible. And hopefully, convince them to buy from you again in the future. So what should be outlined in your customer journey map? Their motivation to order again. The actions they take after the product has been purchased. The touchpoints they have with a company. How they are feeling. Their experience. Any questions they have.

Friday, February 14, 2020

How Biologists Are Impacted and Responding to Alcohol-Induced Research Paper

How Biologists Are Impacted and Responding to Alcohol-Induced Interpersonal Violence Globally - Research Paper Example The dependence of alcohol causes problems in social state of its victim and results to abnormal occurrences and acts such as domestic violence, loss, or lowering of productivity in place of work as well as causing traffic accident leading to injuries are also the consequences of alcohol misuse. The misuse also results to chronic organ disorders of the victimized individual (French, 1991, 57-63). According to the Room, et al. (2005) excessive use of alcohol is rated third position of the causes leading to preventable deaths in the US. Its abuse causes the large burdens in the cohesion of communities, health of populations and the provision of the basic public services including criminal justice and health care. Alcohol misuse is responsible of 4% a year on the lost health through disability or premature deaths. The report also indicates that, for every resulted death due to the interpersonal violence, many of the victims require treatment from hospital while many other victims remain undisclosed (Nutt et al., 1988, pp 283-313). This is because the victimized persons are recorded neither by the criminal justice agencies, nor in the health centers. Alcohol and interpersonal violence are strongly linked although the consumption depends on the pattern of drinking between countries, and across all cultures. There are many cases documented which justifies various impacts of impacts on the harmful consumption of alcohol by recording the victims of violence as a result. According to Goldberg et al. (2003)the Australia recorded 26% male victims and 17% female victims between year 2002 and 2003. As evidenced on the report, the victims were said to have been drinking alcohol prior to their death. On another case, Netherlands had documented 36% of the victims presented to the trauma department between the years 1970 to 1998. It was then learnt that the victims had consumed alcohol. The percentage of the victims of violent injuries presented to the emergency rooms in USA, Ca nada, Argentina, Mexico, Spain, and Australia tested positive for alcohol depending on the country. For example, in Argentina, only 24% of those tested turned positive whilst Australia had 43%. In every country, abuse of alcohol and its related interpersonal violence has so far affected too many consequences including affecting the health and the well-being of the relationship between the friends and family, fear levels within the communities, and also the pressure to the public service. Harmful use of alcohol is said to be the method of portraying violent experiences where the victims become prone to problematic habits of drinking even in future life. Other long-term effect of victim’s health includes the posttraumatic stress disorder or even committing suicide. Researchers in developed countries have noticed that, the consumption of alcohol by both the violence perpetrators and victims can increase the severity of injuries (Thurman & LemasterS, 1984, pp. 103–117). In this, alcohol may play a major role in determining the survival of the victims after serious assaults. For example, by either reducing the victims’ perception of the seriousness of the injury or reducing their ability of seeking the medical help (Room et al., 2003). Alcohol abuse also causes many other social