Philosophy of Education

A good teacher under the discipline of special education has implicit understanding of the needs of students with special challenges. Such a teacher will have a desire to go out of his or her way to reach out to every student within a class.Advertising We will write a custom report sample on Philosophy of Education specifically for you for only $16.05 $11/page Learn More As a teacher under the sub discipline of special education I play a leadership role in ensuring that my students are motivated and inspired to learn despite their circumstances. However, this cannot be achieved working alone. It requires a collaborative approach that involves teachers, students, caregivers, and the society at large. Schools form a system that contributes towards the existence of the greater society. Within this system, the teacher assumes the role of a leader to give direction and guidelines to students in addition to supporting the substance of a school. The leadership roles of teachers may either be formally or informally assigned. Nonetheless, teachers would still play the following leadership roles in their capacity as teachers: resource providers, instructional expert, curriculum consultant, classroom supporter, learning facilitator, and student adviser. The teacher as a leader is guided by the ethics of care and connectivity. Care and responsibility develops from an individual’s feeling of interconnectedness with others. It is contextual and arises from experience. It is on one hand characterized by nurturance and an emphasis of responsibility to others. On the other hand it is characterized by rationality that emphasizes on individual rights. Within the context of education, ethics of care has to be pursued by teachers and located within the framework of friendship. The friendship is further based on love and trust. The teacher as a leader is also based on the philosophical model of democracy and dialogue. The concept of dialogue has been described by philosophers as a true human feature. It is a prerequisite for working with each other in creating a cultural world.Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Without dialogue teachers and other stakeholder of a school can never work together for a common goal. This implies that as teachers become instructional specialists, curriculum specialists, classroom supporters, learning facilitators and mentors, they utilize the concepts of dialogue and democracy. Parents and guardians are an essential part of the learning process. They enable teacher to understand students and also assist teacher to implement curriculum. As a leader, the teacher has to therefore build relationships with caregivers and involve them in the growth of their children. This is a critical aspect of special education where the input of the caregivers is highly appreciated for proper development of these chil dren with special needs. I therefore see myself as a leader within the school setting on a mission to ensure that my students are successful in their quest for education through building effective relationships with students, colleagues, and caregivers. My goal is to gain more knowledge and skills in the process of learning in addition to igniting the passion for knowledge within my students. In teaching under special education, I have to take into account the special needs of my students as I impact knowledge in them. These children have special challenges towards learning including physical, emotional, behavioral, and communication challenges. Being sensitive to the needs of others, I strive to ensure that these children are not left out because of their state. References Blase, J., Blase, J. (2006). Teachers bringing out the best in teachers: A guide to peer consultation for administrators and teachers. Thousand Oaks, California: Corwin Press. Killion, J. (2001). What works in e lementary schools: Results-based staff development. Oxford, Ohio: National Staff Development Council. Larner, M. (2004). Pathways: Charting a course for professional learning. Portsmouth, New Hampshire: Heinemann.Advertising We will write a custom report sample on Philosophy of Education specifically for you for only $16.05 $11/page Learn More This report on Philosophy of Education was written and submitted by user Mar1am to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Best Doughnuts in Manila Essays

The Best Doughnuts in Manila Essays The Best Doughnuts in Manila Essay The Best Doughnuts in Manila Essay We choosed J. Co because it was one of the fastest growing doughnut store here in Manila. According to Saco (2013) J. Co came here in the Philippines on March 16, 2012, that is almost a year and a half and it has gathered the attention of the consumers and I think thats the greatest achievement the we have achieved. It is truly amazing that they had achieved a lot in that short-period of time thats why we had chosen it. J. Co was originally from Jakarta, Indonesia it was built by Johnny Andrean, a hairstylist and a businessman. J. Co means Johnny and company ecause he has lots of businesses in Indonesia. We can say that J. Co is a successful business because a lot of people wait in line Just to get some their doughnuts and it was featured many times on televisions. Saco also added that the looks of their doughnuts have played a role on attracting their target market. We also know that Andrean is a hairstylist so almost all of the doughnuts they sell are appealing to the eyes and have a class. Their doughnuts are also hand-made and the materials that they use goes to a quality test to give the consumer a unique taste. We can see these n their best-selling doughnut Alcapone, it was named before the most-wanted gangster in America, it is a ring donut with chocolate garnished with almonds. The other factor that makes them different from other doughnut businesses is that if you buy 2 dozens you can actually save than buying their 1 dozen or only 1 donut. Plus, the name of their business contributes in attracting their business target because they have received different praises from their customers giving them the identity and popularity that they now have. Those people who doesnt know what brand of oughnut to buy will refer or asks to those who frequently buys doughnuts or search the web for answers so the brand name does play a great role. J. Co doughnuts also maintain the quality of their doughnuts, specially their best-selling, and often create new flavors of doughnuts giving their customers a wide-variety of flavors. Although J. Co admits that they need to establish more branches to solve the problems of long waiting lines, they explained that everyone of their doughnuts is handmade by their bakers so it takes more time to create a perfect doughnut for the customer. J. Co will open more branches in luzon, visayas and mindanao because they are struck by the demand of people who wants their products. For those who buys and loves doughnuts should watch out for J. Co because they are improving the services that they are giving through opening more branches here in the Philippines, maintaining the quality of their doughnuts Just like how their customers like it by making doughnuts handmade and with precision but with a much more affordable prices. The Best Doughnuts in Manila By Janielle-Madlansacay

Customer Journey Mapping How to Create One the Best Way (Template)

Customer Journey Mapping How to Create One the Best Way (Template) As a marketer, it would be helpful to be inside the heads of our customers for a little bit. Wouldn’t it be nice to know the answers to questions like: What are they feeling and thinking when they first start to search for a solution to their problem? What caused them to quit looking at a certain product before they purchased? What led them to choose one solution over another? While you can’t read minds, you can answer the questions above. Once you have that information you can create the right messages to send at the best time to capture your customer’s attention and encourage them to buy. How can you do all of this? With a customer journey map. Customer journey maps are detailed frameworks that give everyone (not just your marketing team) the information they need to put your customer at the forefront of what you do. In this post, we’ll walk you through how to gather the data you need. You’ll be able to see how your customers are moving while they shop for a product and how they feel about their experience. You’ll also be able to map high points and low points to see what portions of their journey are going well and ways your company can improve their overall shopping experience. At the end of this post, you’ll have a detailed journey map that will help guide your entire company to create the right content and experiences that leaves your customers loving your brand and coming back for more. How to Make an Effective Customer Journey Map The Best Way via @Download Your Free Customer Journey Mapping Template Before you continue reading download your customer journey mapping template. This spreadsheet will help you sort and organize the data that you’ve gathered about their experiences searching for a product. From there you can easily spot gaps in their experiences that your company can fill with the right information and attract the right customers to increase your conversions.Get Your Free Customer Journey Mapping Template Bundle via @What Is Customer Journey Mapping? Customer journey mapping is: An exercise that allows a brand to understand and improve a customer’s experience when they attempt to shop for their product. It tells the story of a person’s experience when they first start shopping for a product and continues through to the process of them purchasing a solution. What is customer journey mapping, and why do marketers need to understand it?6 Customer Journey Map Examples Each customer journey map is different depending on the organization or industry that creates it. Look at these seven industries and businesses and notice how different their maps are. Health Insurance Industry This health insurance customer journey map from Heart of the Customer  integrates goals that their customer wants to achieve during their shopping process. Preact Preact follows a more traditional path  for creating a customer journey map. Instead of focusing on a variety of different emotions, Preact focus on the frustrations their customers feel during their shopping experience. Online Travel Company This online travel company customer journey  is unique in the fact that it has broken down it’s stages into multiple parts instead of the standard four. Starbucks Starbucks’ customer journey map  follows a timeline style layout more than others. B2B Customer Journey This B2B customer journey map  is laid out like a designed infographic rather than a traditional customer journey map. Yahoo Yahoo’s customer journey map  is structured more like a flow chart, making it easy to track customer progress. Recommended Reading: How to Map Content to the Marketing Funnel to Boost Conversions By 69.77% 11 Steps To Properly Map Your Customer Journey The following eleven steps will help you gather the data you need to create a customer journey map that summarizes their experiences shopping for a product. Each phase of your map will follow the marketing funnel and help guide you in creating the right message at the right time to encourage conversions. As a quick review, the stages in your map (and your marketing funnel) are: Discovery:  Your customers are just beginning to understand what your brand is about. They are experiencing some pain point in their life, and they aren’t sure how to fix it. Consideration:  They are now aware that there are solutions to the problem they are facing and that your brand offers one. What they don’t know is that your brand provides the best solution to their problems. Purchase:  They know about your solution and think you are the best option, but they need one last little shove over the line to buy your product. Retention: Your product has been bought by your customer, and you give them additional information to ensure they continue to love their products. Here are the 11 steps you’ll need to take to complete your map: Here's how to create a customer journey map in 11 steps via @Step One: Gather Any Existing Data On Your Audience The ultimate goal for you is to attract customers like your existing best customers.Therefore the first step is to gather any existing data the organization has on your target market. This is important because existing data can give you the information you need for who you have been or are currently targeting. By knowing who you’re targeting you’ll be able to learn more about their personality and how they handle their shopping experience. However, if your target audience has changed, you need to be able to see if any of the old information you have is useful. Look for old audience personas, surveys, or collections of data that may have been gathered. You may need to check in with upper management to find where that data has been stored. As you read through old data answer the following: Does the persona here still reflect our current potential buyer? Is our product or service still helping solve the problems these people were experiencing? When was the data collected? Action Items: Talk to upper management and find places where older audience data and personas may be stored. Look through data to see if it still applies to the customers you want to focus on now. Keep what is applicable and file away the rest. Step Two: Gather Data From Your Website And Social Media Once you have gone through research that has already been collected by your organization, you can move on to gathering data from your website and your social media channels to see the types of people you are attracting to your website. Your website analytics can give you information about where your audience is coming from and what kind of roadblocks they are running into while they search for information on your site. Your social media can show you more about who is following your organization and who is interested in your product. Collecting Website Data Using Google Analytics, you can collect data points on: Age Gender Location Interests Language And even the device that they’re browsing your website from. To access this information go to Audience Overview: As you pull your data look for trends and patterns that may indicate that people belonging to a particular age group, job category, or location are consistently visiting your site. Another section of your Google Analytics that will provide useful information for your customer journey map is your User Flows. This section of your analytics will show you the first and second touchpoints that your users are reaching when they first enter your site. You can access this data by going to Audience User Flow. This information can be vital to show you where users are getting hung up and exiting your site. By locating those hang-ups and finding what information you need to include, you can patch the leak and potentially raise conversions. Now each of your social media channels will gather its internal demographics that you can collect and record. Here is where to find that information on every social media channel. Facebook Twitter Instagram Pinterest LinkedIn On each channel that your organization is active on, pull the demographic data and see where the data from your Google Analytics and the data from your social media pages overlap. Action Items: Run a Google Analytics audience report for the past six months. Note demographic data in a separate data sheet. Run a User Flow for the past six months. Note which paths your audience is taking and where they are dropping off and leaving your website. Record those flows. Gather demographic data from your social media sites and record them. Look for trends and overlapping patterns. Step Three: Talk To Co-Workers In Customer-Facing Operations You have a lot of data on your hands by now, but you’re not done yet. Creating a customer journey map means that you need to know every detail about your customer’s experience to tell their story accurately. Next, you need to talk with co-workers who interact with your customers daily. Why would something like this be relevant? Because your co-workers in these roles are in front of your audience all the time. They are the first ones to hear when something has gone well or when something is a disaster. They hear about their shopping experience first hand. Start with the following questions to help gather qualitative data on your audience: What are common problems that our customers experience? What experiences have impressed our customers? What roadblocks have our customers ran into in the past? What questions come up as they search for a solution to their problem? What feelings have they experienced as they search for a product? Remember, that this is an initial list and you can always expand or change questions based on the information you need to gather about their experiences. Action Items: Create the questions you’d like your co-workers to answer. Set up brief 15-minute interviews. Send them the questions in advance. Chat and record answers. Look for recurring patterns. Step Four: Set Up In Person Interviews It’s easy to send out a survey and have your target audience respond to questions. However, are your customers going to divulge their shopping experiences with you over a survey? Probably not. Which is why taking the time to sit down with your customers one on one is so important. You’re more likely to get the honest, in-depth answers that can help you shape the story of your customer’s journey. What questions should you include in those interviews to get the answers you’re looking for? Start with these: What was your first thought when you realized you needed [Product]? If you didn’t buy [Product] what made you decide to seek another solution? What problem did you hope this product would solve? What information did you have trouble finding? How easy was it for you to find options? What would have made your purchase process easier? What would have made your shopping experience easier? Set up five to ten interviews and remember, your meeting should be a conversation, not a dull question and answer session. Action Items: Create your interview questions. Choose 10 to 15 customers you believe would be good interview candidates. Confirm five to ten interviews. Send your interview questions in advance. Attend the interview with a recording device (it’s easier than trying to take notes). Transcribe your interview and look for data or patterns. Step Five: Create A Survey To Gather Qualitative And Quantitative Data The last data gathering step in this process is creating a survey to send to customers. You can’t be everywhere at once and talking to five to ten customers alone won’t give you enough data to accurately recreate their shopping experiences. How can you ensure you’ll get the answers you need? Try adding these questions: Qualitative Questions: What is it like using [Product]? What was your experience with buying [product]? What information could have been that would have made your purchasing process easier? What would make you reconsider buying a product? What has your shopping experience been like? Quantitative Questions: How likely are you to purchase [Product] again? How did you hear about [Product]? How frequently do you use [Product]? What gender do you identify as? What nationality are you? Once you have your questions figured out, you can upload them to tools like  Survey Monkey, Google Forms  or Polldaddy. After that share your survey link with your customers via email or social media. Set a goal for the number of responses you want to get. Action Items: Create your questions. Run your questions by co-workers. Upload your questions into a survey tool. Share the link via email or social media. Set a time frame to establish how long you'll collect answers. Record your data and look for patterns. Step Six: Use Your Data To Build An Update Audience Persona Now you need to sort through the data you collected to create your audience persona. What is an audience persona? At we define them as: Your marketing persona is a document that details your target audience’s who, what, when, where, and why, in addition to understanding general demographic information such as gender, job title, job function, business size, team size, needs, pain points, and challenges. As you go through your data, look for recurring themes, like a typical job type, age range, location, etc. Note which qualities are overlapping and add them to your audience persona. You should also look for overlapping interests and common problems that your target audience is experiencing that would cause them to need your product. Use the following template to help get your persona started: {Insert your company} creates content to attract {insert target audience} so they can {insert desired outcome} better. Action Items: Gather all of your data into one document. Highlight recurring trends and qualities. Use the template to start formatting your persona. Add in frequent problems your audience’s experiences that would cause them to want to buy your product. Step Seven: Map Out The Discovery Phase Of Your Customer Journey Map Now that you have your audience persona and your customer data you can begin to develop your customer journey map. The first phase is centered around discovery. This phase of your map should include: The reason they are searching for a product. Their motivation for wanting to buy a product. How they are getting their information. The actions they take. The initial touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. So how does this look in practice? Let’s say that you wanted to create a customer journey map for online clothing subscription boxes. Our persona, Lisa is a 25-year-old marketing manager, who has an upcoming wedding. What is Lisa’s story? You can also pull out the customer journey mapping template that you downloaded earlier and see how to fill it in. The Reason They Are Buying A Product First, establish the reason behind why someone wants to buy a product. They are searching for a solution to the problem they are experiencing and can no longer fix it themselves. In the case of our example, a reason could be that Lisa has a wedding coming up and she doesn’t have enough time to go to the mall and shop for an outfit. Record the reason why your customers would be interested in your product in your template: The Motivation Behind Buying A Product There is always a reason for buying a product. In this case, Lisa needs an outfit for the wedding. However, there is also a motivating factor which in the case of our clothing example could be that Lisa wants an outfit that will make her stand out and look good at this wedding. In your template, motivations can go into one section: How Are They Getting Their Information Depending on your customers, they may prefer to get their information in different ways. This could be through newspapers, advertisements, blogs, social media, etc. You need to identify how they prefer to get their information in this phase of their journey. In this case, because Lisa doesn’t have time to go to the mall she’ll be getting her information from the websites of clothing stores she visits. Record how they are getting their information in your template: The Actions They Take Next, is outlining the actions they’ll take to get the information they need. What does your customer need to do to find the solution they are looking for? Lisa decides that going to the mall is too much work. Then again so is online shopping, she doesn’t have time to scroll, through every website to find the right dress. So she types â€Å"personal shopper† into Google and sees an ad for a clothing subscription company. Lisa decides to click on the ad which takes her to the website. List all the actions that your customer could take in your template: What Are The Initial Touchpoints A Customer Has With Your Company? Your initial touchpoints in a customer journey map revolve around the first time they interact with an organization that sells the product or service they are looking for. (Remember this is a generalized experience, not just the experience they have with your brand.) In Lisa’s case her initial touchpoints will be: She sees the ad in her Google results. She clicks on the ad. She sees the homepage (or landing page) for the first time. List out your customer’s touchpoints in your template. Document How Your Customer Is Feeling Part of telling your story involves explaining how your customer feels. You can’t leave out that kind of information because how the customer feels affects their entire experience. And it doesn’t begin once they click an ad and learn about your organization. This starts before they even begin to search for your product. In Lisa’s case, she was feeling stressed because she needed a great outfit for an upcoming wedding and was worried she didn’t have enough time to shop. She thought about online shopping, but that just made her frustrated because she didn’t have time to scroll through pages of dresses. But, she feels defeated because she doesn’t have a choice. She starts her search and becomes intrigued with an ad that talks about someone who could do her shopping for her. Record those emotional highs and lows in your template: Their Experience Thus Far Next, you need to document their experience. How are things going? For Lisa, it’s going pretty well; there’s a chance that someone will do all of the shopping for her! The Pain Points They’re Having At this point, you need to address any pain points that your potential customer may be having. Lisa’s pain points revolve around the fact that: She has a wedding that she doesn’t have time to shop for. She has to resort to online shopping, but she hates scrolling through page after page of dresses. What Questions Do They Currently Have You need to identify any questions they might have at this phase in their journey. Why? Because by anticipating questions that occur during their shopping experience, your organization can be proactive and already have them answered. For Lisa the following questions might come up in this phase of her journey: Is there a better way to shop online? Can someone do this for me? What is this site? What Recommendations Do You Have? Now that the discovery phase of this customer journey map is over you can list any recommendations that would help improve the shopping experience for your potential customers. For this example, we might suggest adding additional ad copy that explains how a clothing subscription box can do all of the shopping for their customers. So what does this look like formatted into an actual map? Something like this: Step Eight: Map Out The Consideration Phase Of Your Customer Journey. Now that your potential customers know that your product exists they are going to start to consider if they want to buy your product. You’ll need to outline the following information in your template: Their motivation for wanting to learn more about a product. The actions they take. The touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. Remember to include your answers in your spreadsheet under the Consideration column. What Is Motivating Them To Learn More About Your Product At this point, your customer knows you might have the solution to their problem. You need to identify what message they need to hear that would entice them learn more. If we go back to our example, Lisa’s motivation to learn more would be to see if someone really would do her clothes shopping for her. What Actions Do They Take You’ve got your customer hooked in and motivated to learn more. Identify what actions they will take to do this. For example, those actions could look like this. She clicks the about us page and sees that it’s a personalized box of clothing delivered straight to her door. She reads more about how the process works and learns that she needs to take a quiz before they send her clothes. She clicks the quiz and sees she needs to create an account to continue. She creates an account and starts the quiz. After about 20 questions, she realizes it’s extensive. She sees that the company needs her measurements and has to google what size she is. She is asked about her price range and is curious about how cheap the cheapest option is. She leaves the quiz and searches online for reviews. She finds a few blogs that have positive reviews about the boxes. From the reviews, she sees that the clothes are spendy, but she can swing it. She wants to continue the quiz again. She can’t find the quiz. She looks in the help docs to find where the quiz is. She continues the quiz. She asked how often she wants a box delivered, so she leaves the page to see if she can do the box once. She scrolls through four help documents before seeing that she can schedule a one time box. Now she has to deal with the hassle of finding the quiz again. She is warned about a service fee. She wants to find what the service fee is for. She can’t find anything on the website, so she goes back to the reviews. She finds out what the service fee is. She finishes the quiz and is asked for payment. That list is extensive. However, when it comes to mapping out your customer journey, you need to lay out every possible action they could take while they are shopping. The Touchpoints Your Potential Customers Have At this phase in your customer’s journey, they are going to have multiple touchpoints with an organization. It’s up to you to list out point they could come into contact with. For our example, that list could be: The homepage The account creation page Their â€Å"my account† page The quiz they take The help center The frequently asked questions page Articles that review the products a customer is looking for. How Are They Feeling? For each action that your customer takes they’re probably experiencing some emotional shift. For example: Lisa is excited because she learns that someone can do her shopping for her. However, after finding out she needs to create an account to take the quiz, she’s a little annoyed but optimistic. She becomes frustrated with how long the quiz is. Then she’s confused because she doesn’t know her measurements. Now she’s a little nervous because how expensive are these clothes? She’s on a budget after all. After a few reviews, she’s confident she can afford a box. And now she’s flustered again because she can’t find the quiz and will be angry if she has to fill out all those questions again. She’s hesitant now because she only wants to order the box once to try it. So she goes back to the review to see if they said anything about only ordering a box once. She’s happy again because she can schedule one box. After the service fee is introduced, she’s annoyed because now they want her to spend more money? Now, she’s angry because she can’t find out what the service fee is for and has to go back to the reviews again. Once she’s read a little more, she sees it can be applied towards her total. She’s relieved that she’s finally finished the quiz and is brought to the payment screen. What Is Their Experience? Documenting your customer’s experience during this phase is essential because it can show you the gaps you need to fill. Filling those gaps allows you get ahead of a problem before it begins. In our example, you can see that Lisa had to spend a lot of time going off the website to find the information she was looking for. Not to mention she was already caught off guard by how long the quiz was and frustrated when she couldn’t find it again right away. What Pain Points Are They Having? It’s important to identify pain points in the consideration phase of your customer journey because these are incidences that could potentially cause your customers to choose one business over another. If you can eliminate those pain points for them why wouldn’t they choose you? In Lisa’s case, had the information she was looking for been easily found on the website, she may not have gotten so frustrated trying to get answers. What Questions Do They Have? In the consideration phase knowing the questions that your customers will have when learning about your product will save you time in the long run. Why? Because you can anticipate those questions and have them answered before they even come up. Some questions that might come up in our example are: How many boxes can I order? Do I have to order more than one box? How much is the service fee and what is it for? What are my actual measurements? How can I find the quiz again if I left it in progress? How long is this quiz? Remember to include recommendations for changes your company can make to improve your customer’s experience. In this case, you could suggest a widget that contains answers to frequently asked questions. Here is what the consideration phase of your customer journey looks like mapped out. Step Nine: Map Out The Purchase Phase Of Your Customer Journey The next part of your customer journey involves making a purchase (hopefully from you). Tracking their journey through this process is crucial because you want their experience to be as hassle-free as possible. Here’s what you’ll need to outline in your template: Their motivation for buying a product. The actions they take. The touchpoints they have with a company. How they are feeling. Their experience. The pain points they’re experiencing. Any questions they have. The Motivation To Buy A Product What caused your customer to take the plunge and buy a product? Was there a specific benefit that one choice provided over another? You need to identify what that final push was and see if you can create something better to compete with it. In our example, we could say that Lisa was motivated to choose Company A over Company B because they offered a free box for every five purchased. Recommended Reading: Why Should Startups Always Follow the Customer? The Actions They Take Now it may seem simple to track the actions they take during the purchase phase. They give their payment information, and they’re done. However, you want to ensure that this process is as smooth as possible, so they don’t leave the transaction halfway through. In our example, Lisa would take the following actions: Continue to the pricing page. Fill out her billing and shipping address. Enter her credit card information. Confirm the purchase. Receive an instant email with the estimated delivery time and tracking information. The Touchpoints They Have With The Company At this point, all the of the touchpoints are centered around one specific company. If you’re in the process of buying something it usually involves a touchpoint or two like: Proceeding to the billing page. Receiving an email with the invoice. Seeing the link to FAQ pages around product shipment. Their Experience Tracking how this process goes for your customers can let you see snags and get in front of them to make sure you don’t miss out. If other brands are missing out on customers, what is it about their process that is turning people away? How can you avoid that? In Lisa’s case, her experience was smooth because the website had code built in that automatically filled in her billing, shipping and payment information. If other brands are missing out on customers, what is it about their process that is turning people...The Pain Points They’re Experiencing At this phase in your customer’s journey, you need to make sure all the kinks are smoothed out. Does this process smoothly flow from point A to point B? If it doesn’t what can you do to make it easier? In our example, Lisa didn’t have too many problems in this step because the company she chose automatically filled in her forms, saving her time. Recommended Reading: How to Create Opt-In Forms: 5 Ways to Convert Traffic What Questions Do They Have? Once your customer is ready to convert, you should have all of their questions answered right? Wrong. They need to know when they’re getting their product and what to expect when it gets here. What if something goes wrong? How long do they have to return it? Anticipate those questions in advance and call them out in the purchasing process, so people don’t have to wonder. How do you know what questions they might have? By going through your customer interviews! Some example questions Lisa might have are: When will my box get here? Is shipping free? What if I don’t like what’s in the box? How do I pay for the items I like? How long do I have to return the items? Record your questions and your recommendations for improvement in your template. Your fully mapped out purchase phase should look like this. Step Ten: Map Out The Retention Phase Of Your Customer Journey The last phase of your journey is retention. This is how you create loyal customers and keep them coming back to buy your product. At this point, your customer has purchased your product, but you want to follow up to make sure their experience was as memorable as possible. And hopefully, convince them to buy from you again in the future. So what should be outlined in your customer journey map? Their motivation to order again. The actions they take after the product has been purchased. The touchpoints they have with a company. How they are feeling. Their experience. Any questions they have.

How Biologists Are Impacted and Responding to Alcohol-Induced Research Paper

How Biologists Are Impacted and Responding to Alcohol-Induced Interpersonal Violence Globally - Research Paper Example The dependence of alcohol causes problems in social state of its victim and results to abnormal occurrences and acts such as domestic violence, loss, or lowering of productivity in place of work as well as causing traffic accident leading to injuries are also the consequences of alcohol misuse. The misuse also results to chronic organ disorders of the victimized individual (French, 1991, 57-63). According to the Room, et al. (2005) excessive use of alcohol is rated third position of the causes leading to preventable deaths in the US. Its abuse causes the large burdens in the cohesion of communities, health of populations and the provision of the basic public services including criminal justice and health care. Alcohol misuse is responsible of 4% a year on the lost health through disability or premature deaths. The report also indicates that, for every resulted death due to the interpersonal violence, many of the victims require treatment from hospital while many other victims remain undisclosed (Nutt et al., 1988, pp 283-313). This is because the victimized persons are recorded neither by the criminal justice agencies, nor in the health centers. Alcohol and interpersonal violence are strongly linked although the consumption depends on the pattern of drinking between countries, and across all cultures. There are many cases documented which justifies various impacts of impacts on the harmful consumption of alcohol by recording the victims of violence as a result. According to Goldberg et al. (2003)the Australia recorded 26% male victims and 17% female victims between year 2002 and 2003. As evidenced on the report, the victims were said to have been drinking alcohol prior to their death. On another case, Netherlands had documented 36% of the victims presented to the trauma department between the years 1970 to 1998. It was then learnt that the victims had consumed alcohol. The percentage of the victims of violent injuries presented to the emergency rooms in USA, Ca nada, Argentina, Mexico, Spain, and Australia tested positive for alcohol depending on the country. For example, in Argentina, only 24% of those tested turned positive whilst Australia had 43%. In every country, abuse of alcohol and its related interpersonal violence has so far affected too many consequences including affecting the health and the well-being of the relationship between the friends and family, fear levels within the communities, and also the pressure to the public service. Harmful use of alcohol is said to be the method of portraying violent experiences where the victims become prone to problematic habits of drinking even in future life. Other long-term effect of victim’s health includes the posttraumatic stress disorder or even committing suicide. Researchers in developed countries have noticed that, the consumption of alcohol by both the violence perpetrators and victims can increase the severity of injuries (Thurman & LemasterS, 1984, pp. 103–117). In this, alcohol may play a major role in determining the survival of the victims after serious assaults. For example, by either reducing the victims’ perception of the seriousness of the injury or reducing their ability of seeking the medical help (Room et al., 2003). Alcohol abuse also causes many other social

CASE ASSIGNMENT MODULE 5 MGT 516 Total Rewards Essay

CASE ASSIGNMENT MODULE 5 MGT 516 Total Rewards - Essay Example This paper aims at comparing and contrasting the total rewards system with the traditional approach of compensation. Also, the paper will discuss in detail the advantages and disadvantages of total rewards program from the views of the employees as well as from the perspective of employers. A brief discussion of how total rewards are impacted by the legal environment has also been included. Total Rewards: Rewards have been a common element right from the beginning. Be it the barter systems used in the early years or the various compensation plans used in the current times. These have all been the basis for the motivation of people across the world. It was in 1990 that the system of total rewards was introduced and here people around the world were thinking of newer and more effective ways for compensations and benefits (Chen and Hsieh). Also, it was here that aspects such as tangible and intangible methods of motivating employees were being focused upon. The main aim and intension of the total rewards was mainly to retain the employees within the company (Johnston). The following section will detail a comparison and contrast of the total rewards system with the traditional approach of compensation. ... The traditional method of rewards was the same for all employees within the company, the total rewards system on the other hand is focused on only working towards retaining the best in the company. In the traditional approach, the compensations re generally bargain able and employers have a chance to bargain with the employees based on the job market. On the other hand, the total reward style of remuneration is based more so on the employees and their individual value. Another major difference here is that the total rewards are focused on all aspects of the pay, the entire remuneration, including all the direct as well as indirect wages and also prerequisites likewise (Reference for Business). The traditional system however focuses on the basic pay and the added benefits based on the individuals contracts. The traditional approach is more focused on aspects like the hierarchy of the individual, and the position within the company. On the other hand for the total rewards, the focus is more on the individuals work performance and skills (Reynolds). Here hierarchy does not play a major role. Advantages and Disadvantages: Total rewards system have a number of advantages and disadvantages likewise. The following sub sections will detail the advantages and disadvantages from the view of the employer and the employees. Employer’s Perspective: The total rewards in terms of the employer’s perspective, there are a number of issues. Firstly, this proves to be a more expensive approach. The company can have a much higher level of cost savings if another method of payment is to be used for the employees. Also, this method can lead to a number of additional and unnecessary

Osmosis In A Potato :: Papers

Osmosis In A Potato Intro: ====== My biology coursework is based round the osmosis process that takes place in potatoes. Osmosis is the intake of a salt solution through a selectively permeable membrane. The strength of a salt solution can have a dramatic difference on the amount the potato can take in, and how it reacts. Here is an example of a selectively permeable membraneà ¢Ã¢â€š ¬Ã‚ ¦ Salt Solution [IMAGE][IMAGE] Strong Weak [IMAGE] Strong Weak Salt Solution [IMAGE] Variables: An fundamental necessity in my biology experiment is to decide which variable I am going to use and modify. A variable is an aspect of the experiment which can be modified in order to change the outcome of the entire osmosis experiment. Below are the variables I have available * Temperature * Solution Strength * Size Of Potato * Weight Of Potato After a lot of careful deliberation I have decided to use the solution strength as my variable. I chose this because it enables me to witness the effect different strengths of solution have on osmosis. Method: To carry out my experiment successfully I will need to stick to the diagram belowà ¢Ã¢â€š ¬Ã‚ ¦. [IMAGE] Firstly, I will take 6 test tubes with different strength salt solutions and add them to a test tube rack. I will then cut up a potato and measure them to make sure they are the required size, for this experiment I have chosen 1.0cm. I will then add two measurements of potato into each test tube. The test tube will then be left over night in a fuming cupboard, and results will be taken the next morning. Fair Test: To make sure my experiment is fair I will stand by the following guidelinesà ¢Ã¢â€š ¬Ã‚ ¦ * Use the same sized test tube. * Make sure each strength is measured exactly. * Make sure each piece of potato is exactly the same size as the next.

Financial Crisis

The latest global financial crisis was exploded in 2008. This was the most serious financial crisis since the economic depression which occurred in sass and it severely impacted the global financial market. Lots of corporations collapsed during the 2008 financial recession which was caused by breakage of capital chain. Although some companies did not bankrupt during that period, they also had suffered huge loss. The 2008 global financial crisis began from America. American financial crisis came from the prosperity of real estate.Before the 2008 global financial crisis, a large umber of financial derivatives were generated and financial bubble became more and more serious. Finally, American sub-prime crisis occurred which leaded to a large number of bank failure. This paper will analyze the reason of American sub- prime crisis and indicate the relevance between Shoal's article, agency theory and the 2008 global financial crisis. This essay will argue that agency theory contributes to the 2008 global financial recession. 2 Review of the literature 2. Agency theory Agency theory has described a relationship between principals and agents. It also an solve this relationship through a contract that ‘one or more persons (the principal(s)) engage another person (the agent) to perform some service on their behalf which involves delegating some decision making authority to the agent' denser and Neckline, 1976:308, citied in Lehman and Continue, 2013). 2. 2 Bad theory and humans morality and ethic After the collapse of Enron, Shoal (2005) strongly argues that business school does not need to do lots of things.In contrast, they Just need to terminate some old courses which they are teaching for their students. The reason is that the root of the issues in management practices can be found in the theories of management. Additionally, management practices which are condemned are enhanced by these ‘theories and ideas' (Shoal, 2005: 75). Moreover, business school ca nnot address the issues of moral and ethic. Clansman, Setback and Heckler (1998: 77, citied in Shoal, 2005) claim that management studies is regarded as ‘a branch of' the social sciences.Namely, the issues of business studies can be analyzed and resolved in method of social sciences. However, Ghosted (2005: 77) strongly argues that people use ‘scientific' way o explore regulation so that they have ignored the moral and ethics of humans. Because there are some underlying basic diversities between physical sciences and business studies, some theories of physical sciences are not suitable for business studies. Furthermore, the parts of business studies which are related to physical (2005), even though ‘scientific methods' (p. 7) exerts some positive influences, the cost is expensive. Therefore, this approach denies the subjective initiative of human. In addition, humans morality and ethic which are neglected by individuals are inevitable in human intentionality. Jense n and Michelin (1976, cited in Shoal, 2005: 75) assert that an idea which ‘mangers cannot be trusted' was taught to their students in business school. As a result, when these students graduate, they hardly trust their leaders and do not realize that they should strictly maintain personal integrity.Additionally, Even though Friedman (1953, citied in Shoal, 2005) acknowledges that the duty of agents is to maximize the profit of shareholders, Shoal discounts this view and argues that compared with finding a new Job by employees, it is easier that shareholder can sell their corporation (Shoal, 2005). Furthermore, shareholder value minimization is the fundamental of the agency theory. However, Shoal (2005: 81) strongly asserts that they are not relevant and points out that these research and analyses are built on incorrect assumption, which meaner they are ‘unrealistic'.Moreover, ‘Chicago Agenda' extreme emphasis laws and rules and against human intentionality and indic ates that ethic and morals which are only relevant with persons can be removed from social science (Shoal, 2005). Nevertheless, Shoal disagrees this view and approves of the stewardship theory, because it can effectively give consideration to he profit of ‘customers, employees, shareholders' and their ‘communities' (Davis, Chairman and Donaldson, 1997, citied in Shoal, 2005: 81). 2. 3 Background of financial crisis The 2008 global financial recession has been described a ‘once in a century credit tsunami' (Earl, 2009: 785).This is a disastrous blow to global financial community. Ballard (et al, 2009, citied in Huh et at, 2012) points out that many economists regarded the global financial crisis as the most serious global finance disaster since sass. Compared with only 11 banks was bankruptcy during 2003 to 2007, at least 160 American banks went broke in 2008 and 2009 (Fide, 2011, citied in Huh et al, 2012). From this statistics, it is not difficult to know how stro ng influence brought by this financial crisis. There is a close link between the 2008 global financial crisis and sub-prime crisis.Bernard (2007, citied in Hellenize and Chaos, 2012) asserts that ‘sub-prime mortgages are loans made to borrowers who are perceived to have a high credit risk, often because they lack a strong credit history or have other characteristics that are associated with high probabilities of default'. Furthermore, during 1990 to 2000, cause of the IT bubble economy, the American government took some steps to prevent economic downturn, such as reducing interest rate, cutting tax, decreasing the cost of sub-prime etc.Even though there were higher risks that some of sub- prime borrowers cannot repay currency punctually, the sub-prime mortgage had become an extremely phenomenon in that period, because this kind of debits can get more return due to the higher interest rate. In addition, secondary market had Thus mortgagor can easier receive mortgage credit, no matter he or she is the sub- prime borrowers or prime borrowers. As a result, sub-prime mortgage market had developed rapidly.Furthermore, a large portion of American preferred to buy a house in installment plan before the 2008 global financial crisis and some of them were sub-prime borrowers. Basic and Chine (1996, citied in Change and Chine, 2013: 14) claim that people need ‘more than enough' fortune to certify their social status. This is why lots of American purchased a house in installment plan. Because of the higher interest rate, local banks were pleasured to borrow currency to these sub- prime borrowers. Goodhearted (2007) claims that in order to assess the default risk, here is no experience that the price of house has declined in the whole of America.However, the price of house started to fall from the end of 2006 in lots of areas of America (Goodhearted, 2007). Because the value of mortgage is less than the debts and the growing interest rate, increasingly sub-prime borrowers gave up repaying currency to banks. Consequently, even though lenders had sold these mortgages, it cannot cover the loss. In other words, the income gained by selling houses was not enough to offset the values of the credit and interest. As a result, these banks were suffering serious loss and some of them had to close down. 4 The link between Shoal' article, agency theory and financial crisis In recent years, agency theory is widely used in lots of corporation and regarded it as the fundamental theory of corporate governance. Agency theory has played an important role in traditional control systems. Moreover, in this theory, shareholders use the method of supervision and reward to control mangers and employees. It is the foundation of agency theory to maximize the value of shareholders. Principals need to supervise agents whether they focus on shareholder' interest when they are operating a corporation.However, Shoal (2005) strongly points out hat this theory does not im prove the company's performance, because it is analyzed by physical science and then neglect the moral and ethic of human. Because the different perspectives between shareholders and agents, they can make the diverse decisions. Thus some primary issues should be focused on in agency theory. Firstly, because of the diverse goals between principals and agents, how to ‘align' them has become thorny (Lehman and Continue, 2013: 1). Secondly, how to guarantee agents carry out according to principals' ideas. Lehman and Continue, 2013). Shareholders are interested in long-term strategies which can sustainable evolve their corporations. In other words, in long-term strategies, shareholders' value, such as stock price and dividends, can be maximized (Klein, 2009). In contrast, agents focus on short-term strategies so that they reject long-term strategies. In this way, they not only can effectively avoid unpredictable emergency which usually occur in long-term strategies, but also can ge t profit in a short time. It is why leaders Just pay attention to currently profit and overlook long-term development.For example, they may use ‘inferior raw material' to manufacture (Lehman and Continue, 2013: 1). As a result, current margin can increase; however, they have overlooked some more corporation. Obviously, the loss of long-term cannot be estimated. This is similar as the sub-prime mortgage. Lenders prefer to lend currency to sub-prime borrowers, because of the higher interest rate. They can collect more properties in a short time. In addition, if the housing price is higher than the price of mortgages, borrowers will try their best to repay the debt, because they do not want to lose their house.To assume, if a mortgagor cannot timely repay, house, as a mortgage, will belong to the bank. Namely, when the bank sale this house, it can get extra property immediately. In this case, lending currency to borrowers, even though they are sub-prime borrowers, it is hardly to get damage to lenders. However, loaners have only noticed the short-term profit, therefore, they loaned mortgage to sub-prime borrowers instead of prime borrowers; however, they had neglected sustainable development, especially when the price of house dramatically declined.In fact, when the housing price decreased, some borrowers preferred to give up the mortgage to lenders, especially the value of house is lower than the loans (Klein, 2009). In other words, banks only can receive these mortgages instead of the loans. As a result, huge loss derived these banks collapse. Furthermore, mortgage lender also can resell theses mortgage to investment bank. However, some of them had hided some information in order to a higher price (Klein, 2009). In this way, some drawback of mortgage cannot be known by a new buyer.What is worse, these shortcomings may be modified to become some advantages to attract others. This fraud and sharp practice had continuing occurred. Namely, there are increasin gly investing companies were involved in this event. Nevertheless, because the housing price decreased, these mortgages had devalued, which caused a serious debt crisis. Shoal (2005) points out that business school should open some ethic courses to teach their students more accountable. Obviously, he has predicted this perspective.Initially, if lenders do not only pay attention to short-time strategies, they did not only pursue the minimization of value in a short time and preferred to lend currency to prime borrowers rather than sub-prime borrowers. Even though the price of house decreased, borrowers are bound to consider their reedit, because they do not want to be classified in sub-prime borrowers. Additionally, they had stable Jobs to ensure the possible of repayment. Namely, banks may not consistently suffer such a huge blow.Furthermore, in order to earn greater profit, some agents had lent more than 20 times cash than the value the company's security assets. Was (2010) convinc ingly points out that ‘highly leveraged balance' existed in some financial institutions. For example, investment banks' liabilities-to-assets ratio was 0. 96 at the end of 2006 (Was, 2010). In other words, the majority of assert was borrowed. Even though these agents used insurance to transfer risk, blind pursuit of interests had brought some huge hazard. Sometimes, if an agent is indeed regarded as a selfish man, it will damage the benefit of his or her corporation.Even though it may be reasonable that agent should some underlying differences between physical science and business studies. In other words, some theories which are correct in physical science cannot be reasonably used in business studies. Eisenhower (1989, citied in Lehman and Continue, 2013: 1) points out that it is a significant issue that if an agent makes a decision, it will be fisticuff for principals to check whether this decision is beneficial for the company, such as ‘creative accounting' which is s eriously harmful the profit of corporation.Furthermore, managers may not want to spend capital on ‘long-term research and development', because it can reduce the short-term interest (Lehman and Continue, 2013: 2). Therefore, even though it seems exact that mangers should maximize the value of shareholders, Shoal discounts this view. He (2005:81) convincingly argues that this is the ‘unrealistic assumptions' and humans moral and ethic have been overlooked in this theory. In fact, shareholders and agents have the diverse goals, which meaner that shareholders are interested in long-term strategy; oppositely, agents prefer to focus on the short-term strategy.Because of the unrealistic assumptions, agency problems which contribute to the 2008 global financial crisis are ignored. 3 Implication in article 3. 1 Stewardship can remit financial crisis In Shoal's article, he argues that stewardship theory which can be alliterative to replace the agency theory can remit the problem between principals and agents (Shoal, 2005). Stewardship theory does not advocate personal interest, but the elective profit. In this theory, collective profit is higher than the personal benefit.Hernandez (2008) points out that agents' and shareholders' benefit can be aligned in stewardship theory. ‘Responsibility' and ‘psychological ownership' are combined with the profit of shareholders (Block, 1996; Davis, Chairman, and Donaldson 1997; citied in Spheres et al, 2012:2). In other words, they have become a collective and the interests of collective have closely linked with personal profits. According to Hernandez (2008), employees can feel more responsible and fulfill their obligations in stewardship theory.Because the interest has become consistent, the conflicting goals may not exist. Compared with agency theory which monitoring is necessary between shareholders and agents, shareholders and staff can cooperate in a harmonious environment. Furthermore, stewardship is a lso beneficial for realizing the interactions between sales personnel and consumers (De Router, De Gong and Wetness 2009; Hernandez, 2008, citied in Spheres et al, 2012). Therefore, it is good for a corporation to pay attention to customers, staff and shareholders simultaneously.Take sub-prime crisis makes an assumption, if the majority of corporation accepted he stewardship theory instead of the agency theory before the 2008 global financial crisis, the credit tsunami might not occur or it was not as heavy as this. Interest among agents', shareholders' and customers' are tightly relevant. In other words, agents and shareholders may not only focus on the short-term profit and ignore long- place. Therefore, they may prefer to lend currency for prime borrowers while limit the amount of loans which is loaned to sub-prime borrowers.In addition, when lenders resell their mortgage, they may not deliberately hide weak information and ay not modify shortcomings in order to resell a higher p rice. Even though the agency theory has been extensively used in the world, Shoal has realized the drawback of it and try to replace it. The agency theory has contributed to the 2008 global financial crisis to a large degree. Namely, Shoal has forecasted the issue which has widely existed in the majority of companies. Furthermore, the stewardship theory advocated by Shoal can effectively remit the problems between shareholders and agents.It also can decrease the harm brought by financial crisis to some extent. 4 practice relevance 4. The power of government While it can effectively decrease the probability of financial crisis that using the stewardship theory replaces the agency theory, it is not enough. Therefore, the power of government cannot be overlooked. Because it can cause economic bubble that a government continually slash interest rates or dramatically reduce interest rates. However, American government had constantly reduced the interest rate thirteen times from 2001 to 2 003.As a result, it caused the boom of American real estate. In addition, the application condition of sub-prime mortgage had decreased. A large umber of people preferred to purchase a house in installment plan, which caused the 2008 global financial crisis. Therefore, except for the stewardship theory, government also should pay attention to the frequency and the range of decreasing rate. Excessively fast decline the interest rate or oversize decrease them may cause economic bubble, which can harm for the domestic financial market.What is worse, it can lead to global economic crisis. Thus improper regulations may indirect lead to financial crisis. In addition, it is important that government should limit the rate of the sub-prime mortgage in any investment bank. Klein (2009) points out that regulation which can defend financial marker should be built by government. In other words, reasonable legislative can effectively prevent financial crisis. Consequently, the effect of governmen t cannot be ignored. It also can effectually protect financial market and prevent huge loss.While the dominant economic system is free marker, governmental macro-control, which is beneficial to the current economic system, is inevitable. 5 Conclusion Agency theory has described the relationship between principals and agents. Even Hough the foundation of the agency theory is to maximize the value of shareholder, Shoal (2005: 81) convincingly points out that it is incorrectly built on an ‘unrealistic crisis. Because sub-prime borrowers have the lower credit and lower repayment ability, when the value of mortgage was less than the loan, they preferred to give up repaying the debt.As a result, sub-prime lenders had to sustain the huge loss. However, agents only focused on the short-term profit. They preferred to loan currency to sub-prime borrowers. Therefore, borrowing currency to sub-prime borrowers had become a common phenomenon in that period. Even though Shoal's article was p ublished before the international financial crisis, he was still aware of the problems of agency theory in economic system. While agency theory is accepted by the majority of corporations, it still has some serious problems.